25 E. Washington Street, Suite 1500

Chicago, Illinois 60602

312.580.1840

www.esc-chicago.org

info@esc-chicago.org

Marketing & Communications

Good relationships with vital stakeholders are built on the ability of a nonprofit or public agency to tell its story. Having the message, means and strategies for getting that story across to prospective clients, funders, volunteers and the wider public is absolutely essential for building and maintaining an organization.

Effective marketing and communications happen as a result of good planning and excellent implementation – both strategic and tactical. Whether it’s evaluating an overall “brand” platform, shaping a publicity plan or guiding the revamping of a newsletter, an ESC marketing project enables clients to keep their eyes on the big picture purposes while also focusing on specific tasks and products.

Tying a proactive communications strategy to a well-detailed marketing plan can transform an organization’s public image – which can make all the difference for every aspect of its mission and activities. Among the ways in which ESC consultants can assist clients in improving their marketing and communications are:

• Developing marketing plans of all sizes and types, from an overall cross-platform approach to initiatives targeted to specific projects or audiences
  
• Conducting market research and interpreting the resulting data, including preparing & facilitating focus groups and gathering sector information
  
• Identifying key audiences for specific messaging and establishing plans for reaching them effectively
  
• Assessing the potential impact of utilizing social networking for communicating, and determining whether that investment of time and resource is the right choice
  
• Creating brand recognition programs, including elements ranging from logo and tagline re-designs to recognition/management procedures
  
• Aligning internal and external communications planning and implementation