Axelson Review
2005 winter edition sponsors: The Giving Trust and The Alford Group Inc.
The Axelson Center * North Park University * 3225 W. Foster Avenue * Chicago, Illinois 60625 * www.northpark.edu/axelson/index.cfm

FROM THE AXELSON CENTER DIRECTOR
Adaptive Capacity Building: What Does it Take?

Dr. Morris-Olson
Over the past several years, the nonprofit funding environment has shifted. In response, many nonprofits have struggled-and not so successfully-to accommodate the change. Other nonprofits have leveraged the turbulent times, taking time to rethink what they do and how they operate. These nonprofits have emerged as stronger and more resilient organizations.

I have long been intrigued by this notion of adaptive management. Given the same difficulties, what causes some nonprofits to flourish and others to wither? According to a number of leading management experts, the difference can be explained by one thing: adaptive capacity.

Adaptive capacity refers to an organization's ability to adapt to changed conditions in pursuit of improved results. Those organizations that excel at building adaptive capacity typically exhibit common qualities: an external focus; well-developed interdependent relationships and network structures; and, inquisitiveness and innovation.

Adaptive management is the theme for this issue of The Axelson Review. From our lead interview with futurist Marsha Rhea to our In the Community feature, highlighting advisory board member and Executive Service Corps CEO Marsha Lipetz, to our Ask the Expert discussion with Diane Decker, you will learn more about what it takes to build adaptive capacity.

Our In The Toolbox column features an excerpt from our forthcoming book, Winning Strategies: Lessons Learned from the Alford-Axelson Award Program Winning Organizations. The story of Seguin Services is a real-life example of adaptive capacity building in action. You will find similar stories in the book, which can be purchased through our website at www.northpark.edu/Axelson.

If you plan to join us for Symposium 2005 on May 11, be sure to register now-space is quickly filling up. You will not want to miss this valuable session on nonprofits and marketing. The speaker lineup is impressive, and the take-home value will be terrific! To register now, visit http://www.northpark.edu/axelson/2005.cfm.

If you'd like to print a copy of this edition, click here.


Melissa Morriss-Olson, Ph.D.
Director, The Axelson Center


THE AXELSON INTERVIEW
Anticipating Success


Marsha Rhea
Looking to the future-when you barely can manage the present-is often considered a luxury. But it is potentially the most important and fruitful task your organization can undertake.

While many nonprofits are comfortable basing future decisions on past experiences, believing the future will ultimately reflect the past, futurists believe it is more important to look at emerging trends and cultural shifts to anticipate the future.

In a recent interview with the
Axelson Review, futurist Marsha Rhea, from the Institute for Alternative Futures, discussed the importance of creatively looking to the future, even if a bit frightening, to create a lasting strategy for your nonprofit organization.

Axelson Review: What is a futurist?
Marsha Rhea: We help organizations decide what they want in their future and what is needed to create that future. This involves trends identification, emerging issues, forecasting, scenario planning, and vision work. We ask, "What do you want to create in this world?"

Click here to read more.


IN THE TOOLBOX
Tweak the Model
Take what works, and apply it to something new.


Deborah R. Popely
This article is excerpted from Winning Strategies: Lessons from the Alford-Axelson Award for Nonprofit Managerial Excellence, by Deborah R. Popely, which will be published by The Axelson Center in April, 2005 ($14.95). To reserve a copy, contact kmaldre@northpark.edu.

Seguin Services, Inc. has been helping individuals with disabilities for over 50 years. They are recognized in their community as established, successful, and consistent.

But in recent years, they realized they still could do more. Ultimately, they decided to move into the businesses of car sales and detailing. They are now considering taking on another new business venture. Learn how strategic thinking, a willingness to take risks, and re-applying mastered skills helped this nonprofit expand their mission and better achieve their goals.


Click here to read more.




ASK THE EXPERT
Innovations on the Cheap
How creativity can raise your bottom line.


Diane Decker
Q: I keep hearing that nonprofits need to be innovative, to reach out and collaborate, and expand revenue streams. But as the head of a small, financially strapped 501(c)(3), we have our hands full, barely coming up with enough funds to meet our monthly budget. How do we find the time and money to innovate?

Diane: Innovation demands creativity and risk-taking. Creativity is the ability to generate new ideas, approaches, and solutions. Some people equate creative ideas with huge breakthroughs. In reality, incremental improvements are also creative and important because they support continual improvement. Sometimes organizations limit their creative potential because they are waiting for the next big idea and discount creative improvements to existing programs. Even small improvements can improve the bottom line.

Click here to read more.





IN THE COMMUNITY
Change with Purpose
An interview with Marcia Lipetz, President of ESC of Chicago, on adaptive capacity.

Marcia Lipetz
Dr. Marcia Lipetz brings nearly 20 years of grant-making and nonprofit experience to her position as President and CEO of Executive Service Corps of Chicago (ESC). The ESC of Chicago's mission is to enhance lives by helping improve the management and governance of nonprofits, schools, and governments though the efforts of highly trained volunteers (consultants).

Her experience and knowledge of the Chicago nonprofit community makes her an asset to the Axelson Center Advisory Board. We recently discussed the changes in the nonprofit sector and what it takes to build adaptive capacity.

Axelson: You have spent your entire career working for nonprofits. Why this career path?
Marcia Lipitz: My family background led me in that direction--both my parents were social workers. The individual decision came after I received my Ph.D. in sociology. I sought a position that would utilize my research skills. Because academic faculty positions were few and far between, and I did not want to work for a major corporation, I decided to work in the philanthropy and nonprofit sector.

Change is a constant in the nonprofit sector. What are the top three things an organization can do to build adaptive capacity?
An organization needs to purposefully address change. This includes being able to answer the following three questions:
  1. Why do you want to change, and what needs to change?
  2. What are your limits?
  3. What are your current assets and strengths?
What steps would you recommend for personal adaptive capacity building?
First, a person needs to be willing to make changes. Then, they need to know what their strengths, skills, and preferred work environment is. Also, individuals need to think broadly about what they can do with their talents, beyond the standard career path.

During your time at the ESC of Chicago, what trends have you noticed among nonprofit organizations requesting services?
We offer two main services: organizational development (strategic planning, benchmarking, etc.) and individual leadership capabilities (roundtables and coaching). The second category generates a quarter of our revenue and takes up larger amounts of time. There is a huge demand among nonprofit leaders for individualized, professional support that allows for discovering one's own strengths.

If you would like the help of ESC of Chicago, call (312-580-1840) or email one of ESC's senior marketing associates (info@esc-chicago.org).
Interview by Kris Maldre.


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Greater Chicago Nonprofit Gateway

The Greater Chicago Nonprofit Gateway, an online resource center for the Chicago-area nonprofit community and beyond, is a natural extension of the Axelson Center's mission to be a "teaching and learning resource for the nonprofit community."

In addition to facilitating communication across the local nonprofit community, Gateway's purpose is to provide easily accessible nonprofit resource information.

The nonprofit sector will benefit from its rich online resources and will become informed of learning opportunities and local nonprofit events.

AXELSON EVENTS
North Park University's Axelson Center for Nonprofit Management will hold its Sixth Annual Symposium "Nonprofits and Marketing: Unleashing the Power and Promise of Your Mission to Meet the New Market Reality" on May 11, 2005. To register, click here.

Pre-Symposium Institute Mission-Based Marketing with Peter Brinckerhoff on May 10, 2005. For further information and to register, click here.

The ePhilanthropy global tour makes a stop in Chicago at North Park University on June 16, 2005. For further details and to register, click here.

Summer courses begin
May 14.


Fall courses begin
August 22.


Download an application by clicking here.

Sponsorship & Advertising Opportunities available for the Axelson Center's 6th Annual Nonprofit Symposium. Speak directly to nearly 700 of Chicagoland's top nonprofit professionals. View PDF here, or email rraetz@northpark.edu for more information.


WINTER SPONSORS

Giving Trust

The Giving Trust

The Giving Trust, working with nonprofit organizations and those who support them, promotes Standards for Excellence, in order that nonprofit organizations will be effective and efficient and, thus, successful in their mission.

The Standards for Excellence program is a national initiative that promotes the best of ethics and accountability in nonprofit governance, management, and operations; it offers a rapid response to the requirements of donors and nonprofit organizations alike.

Today, donors want to be more informed and engaged in their giving. The Standards program provides donors and their professional advisors with a unique, valuable, and accurate source of information about how the most well-managed and responsibly governed nonprofit organizations should and do operate.

Nonprofit organizations need public confidence and broad public support. The Standards for Excellence program offers these nonprofit organizations the opportunity to voluntarily and substantially demonstrate areas of excellence, identify opportunities for improvement, and connect with needed resources. For more information on the Standards for Excellence, contact Juanona Brewster at 847-843-2107.


Alford Group

The Alford Group Inc.

1603 Orrington Avenue
Evanston, IL 60201
p: (847) 425-9800
f: (847) 425-4114

The Alford Group focuses on improving the quality of life by strengthening the not-for-profit community. Having partnered successfully since 1979 with more than 1000 organizations representing the broad spectrum of the not-for-profit industry, the firm provides leadership in:
  • Resource Development
  • Institutional Advancement
  • Capacity Building
  • Strategic Planning
  • Fundraising and Marketing
  • Staffing Solutions (Alford Group Executive Search)
  • Knowledge Management Solutions
A member of both the American Association of Fundraising Counsel (AAFRC) and the Association of Fundraising Professionals (AFP), the Alford Group is distinguished by its dedication to integrity, creativity and discipline in project management, offering the very best in business practice to help its clients succeed.


Axelson Center, North Park University, 3225 West Foster Ave., Chicago, IL 60625